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European Alternative Fuels Observatory

Consumer monitor & survey

Introduction to the EAFO European consumer monitor & survey

About the survey

As part of the launch of the EAFO information portal, an annual consumer survey will be conducted within the EU27 countries. The survey will enable Member States to orientate and collect information for their decisions in the transition towards zero emission mobility. It will also provide advice on policy recommendations for governments, as well as to automobile organizations and other stakeholder groups.  

For the launch this year, we have selected 10 countries as a representative first scope and promote further towards all countries. EAFO kindly invites Member States’ support to roll out the study in the coming years.

The survey targets citizens of the Member States who are already driving electric vehicles and others, and will be rolled out via an online platform in September.

Insights generate benefits to multiple stakeholders

The survey is intended to find out the consumer’s knowledge about attitudes, preferences and intentions to adopt electric vehicles. Besides governmental organizations, the monitor supports multiple other market actors (EV manufacturers, recharging infrastructure manufacturers, CPOs, EMSPs, etc.) and other supporting organizations or research institutions. 

  • Identify shortcomings: learn from consumers and address specific concerns and hurdles. 
  • Funding and investments: identify areas to attract investments. 
  • Products and Services: develop new products and services tailored to the needs of EV users. 

Primary areas of survey 



The variable in this section gives a clear picture about the respondent's background (e.g., gender, age, income) even if it is an anonymous survey. 

Mobility behavior 

The questions determine if respondent is an EV driver and since when. It also uncovers preferences -e.g., new vs second-hand car. 

EV recharging 

Questions in this area are related to recharging behavior & preference, frequency, location, and payment mode. Notable examples are public (on-street) recharging and recharging abroad. 

Attitude & motivation 

Consumer opinion on advantages & disadvantages of EVs. Particular questions such as details on long-distance or holiday related concerns.

Car acquisition 

Planned next car (type and timeframe). Timeframe & conditions for choosing an EV. Readiness for modal shift (e.g., car sharing). 

Future trends 

What will shape the mindset of EV drivers in the next years? We will find out.

Hot topics 

Interesting, seasonal and trendy topics? We explore what is on the mind of EV drivers each year. 

Dissemination of the survey 

It is important to find the right balance to ensure quality and representativity, while having a sufficiently representative initial group to serve as “show case”.  

Representativity and focus: EAFO aims for a mix of general country coverage by usage of consumer panels, where involvement of FIA member, as well as specific EV-focus via AVERE and other supporting organizations.  

The survey foresees the incremental extension of scope over the years with increasing shift of responsibility to countries.

In the first year we cover already more than one third of total scope (of all EU27 countries), regionally spread, and focus on countries to act as promotors for coming years: Austria, Belgium, Denmark, France, Germany, Hungary, Italy, Netherlands, Slovenia, Spain.

In the second and third year: extension of scope of first year towards the full coverage including the remaining EU27 countries; also other neighbor countries have shown interest (e.g., Norway, UK, Switzerland).

Timeline for 2022

1. Kick-off at EVS35 in Oslo, Norway 

2. Survey Execution 

3. Presentation & Dissemination 

June 11-15, 2022 

September 2022 

November 2022 

Awareness creation, presentation 

Via customer panels, online 

Sustainable Transport Forum (STF) 

Dissemination per country in scope 

Contact us!

If you want to get in touch with the EAFO team about the survey, please send us an email and let us know how we can work together!

Contact address: ec-alternative-fuels-observatory[at]